BlueHost rep: ahh… i think so….oh yeah…. ahhh….
The above is a snippet of my conversation with a BlueHost Customer Service person when I called them last night for some support (their great service merits a separate post).
Domain name is just like a person’s name. I would say that it took a while for your parents to decide on your name. And for you parents out there, didn’t you labor over a name for the little one? There are reasons behind our names. Same with the online business world; owners have strategic reasons when deciding on domain name for their sites.
I have 2 basic rules (among others):
1. relevance – as much as possible incorporate my target keyword
2. make it easy to remember
Judging from my conversation with the customer rep, I am left wondering…did I follow my rules?
I won’t fret about it.

